In 1993, I founded the Eastern Veterinary Blood Bank, in a 3300 square foot space. The venue also housed an emergency veterinary clinic, and offices for a group of specialists. As the blood bank business grew, the team began to debate the idea of a new, larger space. We were divided. “Why do you need […]
How does a marketer navigate today’s increasingly chaotic and saturated media environment? Traditional communication tools are being challenged daily by new, disruptive alternatives. In all of this, some powerful and enduring new trends are emerging. Design has always been one discipline that comfortably migrates across different media.
Social media and other forms of digital marketing are often the most cost-effective forms of promotion for a company. Make sure you leverage these outlets for your business. Marketing needs to be an integrated endeavour. At the most basic level you need to figure out who you are selling to— men, women, young or old? […]
The Computing Technology Industry Association recently reported that 80 percent of organizations have been “negatively affected by failures to keep up with technology.” Considering that some tech experts suggest the next seven years hold as much technological change as the entire 20th century combined, companies need to put genuine effort into staying updated. This is […]