Your Customers Are Talking: Are You Part of the Conversation?

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People are talking about you and your business, and whether it’s good or bad, you want to be part of the conversation. That’s where social media comes in. Social media is a unique tool that enables your brand to have one-on-one conversations with your consumers. It’s vital that business owners understand how to have those conversations […]

Are You Leading or Following? Social Media for Business

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Did your mother ever say to you, ‘Just because everyone else is jumping off a bridge, it doesn’t mean you have to too’? My mother sure did. It’s the same for social media. Just because one of your competitors uses a certain social platform doesn’t necessarily mean you need to use it as well. There […]

Everything You Need To Do (and Not DO!) When Building A Social Media Presence

If you want to find potential customers these days, one of the most likely places is on social media. Here are five dos and don’ts for building a strong social media presence: DO pick one network and do it wellIt’s easy to get overwhelmed by all the different social networks out there and think it will […]

Are You Leading or Following? Social Media for Business

Did your mother ever say to you, ‘Just because everyone else is jumping off a bridge, it doesn’t mean you have to too’? My mother sure did. It’s the same for social media. Just because one of your competitors uses a certain social platform doesn’t necessarily mean you need to use it as well. There […]

Digital Marketing is Important for Most Every Business

Social media and other forms of digital marketing are often the most cost-effective forms of promotion for a company. Make sure you leverage these outlets for your business. Marketing needs to be an integrated endeavour. At the most basic level you need to figure out who you are selling to— men, women, young or old? […]