Time for a Small Business Revolution

We are now entering the 4th week of stay-at-home measures here in Maryland. This exists for every state in the union to some degree. The health implications have become very clear to most of us and the vast majority of citizens have risen to the occasion and quickly learned new norms for decorum, adopted new […]

Time for a Small Business Revolution

We are now entering the 4th week of stay-at-home measures here in Maryland. This exists for every state in the union to some degree. The health implications have become very clear to most of us and the vast majority of citizens have risen to the occasion and quickly learned new norms for decorum, adopted new […]

Are You Leading or Following? Social Media for Business

Did your mother ever say to you, ‘Just because everyone else is jumping off a bridge, it doesn’t mean you have to too’? My mother sure did. It’s the same for social media. Just because one of your competitors uses a certain social platform doesn’t necessarily mean you need to use it as well. There […]

Tune Your Marketing & Positioning To Your Business Goals

Does a doctor who owns her own practice run a business? If she opens an office and treats patients, then no, she simply owns her own book of clients. If she opens an office, acquires patients, hires more doctors, reduces her practice hours, opens more offices, and manages those instead, then yes – she’s running […]

Quit Blaming External Factors For Your Slowed Growth!

In the 1950s, people didn’t have bikes; they had Schwinns. These sturdy, heavy-framed bicycles dominated the market, and the brand was a household name. In the 70s, European cycling culture began to influence North American trends. Instead of the 2-wheeled equivalent of a woody station wagon, people wanted lightweight touring, racing, and mountain bikes. Schwinn’s […]

Three Keys to Branding That Every Business Should Know

How does a marketer navigate today’s increasingly chaotic and saturated media environment? Traditional communication tools are being challenged daily by new, disruptive alternatives. In all of this, some powerful and enduring new trends are emerging. Design has always been one discipline that comfortably migrates across different media.